PersonalHomeLoanMortgages ? Nationwide Broker Network
We get it! Acquiring customers and identifying qualified borrowers has become difficult. The reason that traditional methods of obtaining leads doesn?t work is because they are sold multiple times and generated from old marketing lists or pay-per-click advertisements. It is for this reason that PHLM has developed the leading network for exclusive, organically driven, prequalified mortgage leads!
1. The Mortgage Industry:
The last few years of the housing boom didn?t require much marketing and lead generation effort because borrowers were abundant. However, what we see now is:
- Higher interest rates
- Oversupply of new homes
- Growing foreclosure rates
- Too many mortgage companies chasing the same business
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2. Customer Acquisition:
The Problem:
As a result of this change in landscape, mortgage companies are now seeking new and innovative ways to acquire customers. The massive reach of the Internet has provided the most efficient way to educate and obtain new customers. Most commonly, we are seeing mortgage brokers trying to leverage PPC (Google Adwords) campaigns or simply relying on other websites to generate leads for them. Herein lies the problem:
The Solution:
www.PersonalHomeLoanMortgages.com has become one of the most relevant destinations on the Internet for local and regional mortgage related information and resources. All of our leads are driven through organic (non-paid) search results, which convert on average 15% higher than pay-per-click driven leads. (SHERPA, 2007)
What this means is that when a potential borrower searches the Internet for a mortgage related term in his/her area, we show up on the first page of the results (we often show up twice). By appearing at the top of the search results, a certain level of relevance and trust is then associated with our site.
The user then clicks through to our website where they find an abundance of high quality information, become educated, increase their level of trust, and eventually fill out an application. This method creates a unique relationship with the potential borrower, leading to higher conversion rates than that of ordinary advertising. Furthermore, because these customers are delivered exclusively, we are able to position you as a Personal Mortgage Consultant, again creating a trusted relationship with the borrower.
3. How it Works
Borrowers are Contacted, Confirmed, and Transferred:
Unlike most lead generators, www.PersonalHomeLoanMortgages.com contacts and confirms all of the borrower information provided during the pre-loan application process. We only transfer borrowers who have confirmed all of their information and provide additional consent to be contacted by our Mortgage Network Partners.
SEARCH ? A borrower fills out an application and is contacted by one of our operators.
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QUALIFY ? We verify the borrowers? information and confirm that they are interested in
speaking with one of our Broker Network Partners.
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TRANSFER ? We deliver a LIVE HOT TRANSFER to you in real time!!
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Helping you make the close:
Closing the deal doesn?t happen in one call. That?s why www.PersonalHomeLoanMortgages.com continues to assist our Network Partners after the lead transfer by sending additional newsletters to prospective borrowers on your behalf. These newsletters contain up to date mortgage information as well as a message from you, their Personal Mortgage Consultant. By taking care of your electronic remarketing efforts, we allow our Network Partners to focus on servicing the customer and closing the loan.
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4. Getting Started
Getting started is simple! First, decide which package is right for you based on how much volume you can handle. Our rates are as low as $38.50 per lead!! Then, plug in the numbers into the Cost Analysis Tool to see your potential ROI.
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Program Details & Pricing
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Cost Analysis
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Once you have decided on a Program that fits your needs, call us directly to get started immediately.
We look forward to the opportunity to partner with you and your team and making this a profitable relationship for both of our organizations.
Kamuti Kiteme
Executive Vice President
kkiteme@databanqmedia.com
877-896-0488
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